The design of KB•42 draws inspiration from Greek mythology and culture.
It features a blue version of the Agamemnon mask, which has been redesigned to match KiladaBlue's brand identity. The color blue used in the label is inspired by Klein Blue, which adds to the label's visual appeal.

The Peloponnese region, where this gin originates, takes its name from one of the most famous characters in Greek mythology: Pelops. Pelops had a special relationship with Poseidon, the god of the sea, which gave him the right to ensure the safety and quality of his food and beverages. Products from the Peloponnese have long been associated with quality and authenticity, and this label pays tribute to that rich history and culture.
The Agamemnon mask on this label is particularly striking, as it seems to be watching you no matter where you are. This adds an air of mystery and intrigue to the label, making it all the more captivating.

Furthermore, the design of KB•42 is not only visually appealing, but it also responds very well to night and day lighting conditions. It is suitable for every occasion, whether you're partying in nightclubs, chilling around the pool, or diving into the sea. The unique and captivating design of this gin label is a modern representation of the versatility and adaptability of Greek culture, which has been celebrated for centuries.​​​​​​​
Credits
Creative Direction & Design: Abel Nadin, Elie Kupsc
Packshot Photography: Amélie Touchet
Lauch trailer: Anthony Jerjen