Abel Nadin - World Climate Research Programme (Parenti & Co.)

Year: 2024

Scope: Brand identity, Brand Architecture, Motion Design & Brand Collaterals

Context: WCRP coordinates international climate research between thousands of scientists from multiple disciplines across the world. It fosters initiatives in climate research that require international collaboration because they are too large or too complex for a single nation, agency or scientific discipline. In 2022, WCRP’s branding lacked cohesion and failed to convey the critical importance of the organization's role in fostering international collaboration for climate research.

Challenge: Create a new visual identity for WCRP that enhances its credibility with high-level policymakers, supports fundraising and fosters pride among its members.